Wellness. Science. Trust.
Smarter Wellness Decisions Start With Our Science-based WhatToTrustTM Scores
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Supplements for Stress, Sleep and Mental Wellness
Life Extension | Capsule
Optimized Ashwagandha
General Wellness
+1
Swanson | Capsule
Nootropic Brain Food - Featuring Neumentix
Brain Health
NOW® | Capsules
KSM-66 Ashwagandha® Veg Capsules
Brain Health
+1
See the Science Behind Your Supplements and Wellness Products
WhatToTrustTM
is a tool developed by world-renowned scientists to help you make informed choices about wellness products. It scores supplements and vitamins based on how much real scientific testing went into them - so you can see which ones are actually backed by research.
When it comes to choosing health and wellness products, it is important to ensure that SCIENCE is used in their development. "Not all products are created equal." Some undergo thorough testing through preclinical studies and clinical trials to validate efficacy of the actual product, while others only rely on general research without directly testing their specific ingredients or formulas. Even within the same brand some products could be scientifically validated while others may not.
WhatToTrustTM provides clear, scientific insights that cut through the noise of marketing claims - so you can make smart, confident wellness choices for you and your family.
When it comes to choosing health and wellness products, it is important to ensure that SCIENCE is used in their development. "Not all products are created equal." Some undergo thorough testing through preclinical studies and clinical trials to validate efficacy of the actual product, while others only rely on general research without directly testing their specific ingredients or formulas. Even within the same brand some products could be scientifically validated while others may not.
WhatToTrustTM provides clear, scientific insights that cut through the noise of marketing claims - so you can make smart, confident wellness choices for you and your family.
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How are Health and Wellness Products Tested?
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Consumer Insights
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Consumer Guide to Dietary Supplements
The Science
WhatToTrustTM scores are calculated based on the research, scientific methods, and key tests involved in the development, validation, and production of wellness products.
When developing scientifically validated wellness products, it's essential to research each ingredient for its efficacy. For multi-ingredient formulations it's equally important to validate the entire formula for efficacy, ensuring the final product is both safe and effective. Not all companies conduct research on their own ingredients and formulations to ensure efficacy. Sometimes companies rely on borrowed research conducted by others on similar ingredients and products to support their claims.
For well-established ingredients like synthetically produced vitamins and minerals—such as Vitamin D or calcium—that have undergone extensive scientific and clinical research, repeating clinical trials is generally unnecessary. However, new trials may be warranted if the dosage deviates significantly from previous studies or if additional ingredients are introduced, creating a formulation that has not been previously tested within the specified dose range.
What are consumers saying about WhatToTrustTM ?
See how WhatToTrustTM scores have helped real people on their wellness journeys.
Evidence-based vital resource!
As a mother and a public health nurse practitioner, wellness is central to both my personal and professional life. Still, even with a background in health, it can be overwhelming to know where to turn for trusted information about the products we use every day—both for my family and as a tool to share with patients who are often asking about different products and looking for help in making their own decisions. WhatToTrust™ has become a vital resource for me. Their evidence-based approach brings clarity and confidence to decisions that impact my family’s well-being. They help fill a much-needed gap by offering reliable, science-backed insights in a space where guidance can be hard to find. For anyone committed to making informed, wellness-focused choices, WhatToTrust™ is an invaluable tool.
Jessica K, MPH, Family Nurse Practitioner
Trustworthy and Transparent!
Finally, a platform that breaks down the science behind supplements! I love how easy it is to compare products based on their scientific validation. It's reassuring to know I'm selecting supplements that are not only effective but also safe. Highly recommended!
Floyd Miles
A Must-Use for Informed Choices!
I’ve always been cautious about supplements, but this platform made it easy to find products with real scientific backing. The transparency and detailed scoring system helped me make informed decisions.
Rodger Struck
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Disclaimer: This website is funded through sponsored advertising. We do not accept compensation to review and score products. Our WhatToTrustTM scores are determined independently and are not influenced by sponsors. We do not endorse, recommend, or guarantee any sponsor company, product, or service, and are not liable for any transactions or agreements you make with them.
WhatToTrustTM Score
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