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Smarter Wellness Decisions Start With Our Science-based WhatToTrustTM Scores
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I•M•8 | Powder
Daily Ultimate Essentials: All-in-One Supplement
Immune Health
+5
Bloom Nutrition | Powder
Creatine Monohydrate - Unflavored
Brain Health
+5
AG1®: | Powder
AG1® Comprehensive + Convenient Daily Nutrition
Immune Health
+6
Ritual | Capsule
Essential Prenatal Multivitamin
Women’s Health
+1
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See the Science Behind Your Supplements and Wellness Products
WhatToTrustTM
is a tool developed by world-renowned scientists to help you make informed choices about wellness products. It scores supplements and vitamins based on how much real scientific testing went into them - so you can see which ones are actually backed by research.
When it comes to choosing health and wellness products, it is important to ensure that SCIENCE is used in their development. "Not all products are created equal." Some undergo thorough testing through preclinical studies and clinical trials to validate efficacy of the actual product, while others only rely on general research without directly testing their specific ingredients or formulas. Even within the same brand some products could be scientifically validated while others may not.
WhatToTrustTM provides clear, scientific insights that cut through the noise of marketing claims - so you can make smart, confident wellness choices for you and your family.
When it comes to choosing health and wellness products, it is important to ensure that SCIENCE is used in their development. "Not all products are created equal." Some undergo thorough testing through preclinical studies and clinical trials to validate efficacy of the actual product, while others only rely on general research without directly testing their specific ingredients or formulas. Even within the same brand some products could be scientifically validated while others may not.
WhatToTrustTM provides clear, scientific insights that cut through the noise of marketing claims - so you can make smart, confident wellness choices for you and your family.
How are Supplements Tested?
Consumer Insights Articles
Consumer Guide to Dietary Supplements
The Science
WhatToTrustTM scores are calculated based on the research, scientific methods, and key tests involved in the development, validation, and production of wellness products.
When developing scientifically validated wellness products, it's essential to research each ingredient for its efficacy. For multi-ingredient formulations it's equally important to validate the entire formula for efficacy, ensuring the final product is both safe and effective. Not all companies conduct research on their own ingredients and formulations to ensure efficacy. Sometimes companies rely on borrowed research conducted by others on similar ingredients and products to support their claims.
For well-established ingredients like synthetically produced vitamins and minerals—such as Vitamin D or calcium—that have undergone extensive scientific and clinical research, repeating clinical trials is generally unnecessary. However, new trials may be warranted if the dosage deviates significantly from previous studies or if additional ingredients are introduced, creating a formulation that has not been previously tested within the specified dose range.
What are consumers saying about WhatToTrustTM ?
See how WhatToTrustTM scores have helped real people on their wellness journeys.
Evidence-based vital resource!
As a mother and a public health nurse practitioner, wellness is central to both my personal and professional life. Still, even with a background in health, it can be overwhelming to know where to turn for trusted information about the products we use every day—both for my family and as a tool to share with patients who are often asking about different products and looking for help in making their own decisions. WhatToTrust™ has become a vital resource for me. Their evidence-based approach brings clarity and confidence to decisions that impact my family’s well-being. They help fill a much-needed gap by offering reliable, science-backed insights in a space where guidance can be hard to find. For anyone committed to making informed, wellness-focused choices, WhatToTrust™ is an invaluable tool.
Jessica K, MPH, Family Nurse Practitioner
Navigating Menopause Supplements with Real Science!
I've been struggling with perimenopause and decided to try a supplement. I felt bombarded with menopause posts and ads, and honestly I almost just went with whatever an influencer was recommending. I was surprised to see so many menopause and perimenopause supplements had little science behind them. Thankfully, I found one with a 10 WhatToTrust™ score. Knowing I picked something that's actually backed by real research, not just hype on social media, gave me so much peace of mind.
Stephanie (age 48)
One Trusted Resource for the Whole Family!
Our pediatrician recommended a probiotic for my daughter. I checked WhatToTrust™ scores to see what actually had science behind it. Ended up finding one for her and one for myself.
Paul (Dad of 2)
WhatToTrustTM Score
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